Archie Gottesman is the co-founder of JewBelong.com, a groundbreaking organization and web-based platform focused on rebranding Judaism to make it more warm and welcoming for all, no matter where they are on their Jewish journey. Using awareness campaigns, including billboards in Times Square, NYC, JewBelong also focuses on ending the antisemitism growing in the US. For almost thirty years, Archie was the Chief Branding Officer/Principal of Edison Properties and the voice behind Manhattan Mini Storage’s iconic billboards. Archie has sat on various boards including: Zioness, Democratic Majority for Israel, Israel on Campus Coalition, Animal Haven Shelter and Foundation for Jewish Camp.